“You need to do the groundwork before you ring the bell”
Hallvard N. Brattli, COO at Equro, has helped numerous companies prepare for listing on Euronext Growth and the main market. In this interview, he shares what separates companies that succeed from those that stumble – and why early preparation is key.
What should companies understand before starting the IPO process?
– That the preparation doesn’t start with the investment bank. It starts with governance, ownership records, and your articles of association. That foundation must be solid before you even consider a listing.
What needs to be in place?
– First, the articles of association must clearly state that the company will be registered in the VPS. Second, all shareholders must have VPS accounts. And third, you need to build a complete shareholder history from December 31st of the previous year up to today.
– Many companies underestimate how much detail the investment bank and VPS will require. You need a well-structured and documented ownership record to ensure a smooth process.
How does Equro help?
– Our shareholder register platform is ideal for companies that are not yet ready to register in VPS, but need full control and structure. You can manage share transfers, capital events, beneficial owners, and corporate actions digitally – all in one place.
– And when the company is ready for listing, we can deliver a complete, compliant register straight into the VPS – without switching systems or cleaning up manually.
What makes the transition to VPS easier with Equro?
– That’s where Equro is unique. Because the register already lives in our system, it’s ready to be moved to VPS in a clean, structured format. There’s no need to rebuild anything.
– In fact, we’re the only provider offering both a register for unlisted companies and full VPS registration. That means your system can grow with you – and we ensure both the company and its shareholders get the required VPS accounts in time.
– We also comply with the contracting obligation – which means we are required to open VPS accounts for companies seeking listing, as far as practically possible.
What separates companies that succeed with an IPO?
– Preparation. It’s not just about valuation or storytelling – it’s about being in control. Investors see that.
Top 3 tips for companies considering listing?
Start early. Build your shareholder history from 31.12 forward – and keep it updated.
Update your articles of association. They must support VPS registration.
Use the right system. A digital shareholder register ensures structure, speed, and credibility.